Trading update on April sales performance
Released
Released
Announcement PDF
ASX Announcement
Forbidden Foods Limited ASX: FFF
2 May 2025
Trading update: April sales increase by +200% on Prior Year Period to
$446,000
Key Highlights
•
Invoiced sales in April of $445,961, a gain of 218% from the prior year comparative period (PCP)
•
Further strong momentum in the Australian ecommerce market for Blue Dinosaur products with monthly invoiced
online sales of $123,165, a gain of 300% from PCP
•
Consistent trend growth in ecommerce channels flowed through to invoiced online sales of $1.235m on a Moving
Annual Total (MAT) basis, up 128% from PCP
•
April sales results leaves the Company well positioned to generate annual sales of +$4m in the first 12 months of
trading following the integration of Oat Milk Goodness (OMG) in September 2024
•
Pending change of Company name to OMG Group Limited (proposed ASX code: OMG), subject to shareholder
approval, to further strengthen the group’s brand position as a leading multi-brand FMCG platform
Forbidden Foods Ltd (ASX: FFF) (“Forbidden Foods” or “the Company”) is pleased to announce this trading update
for invoiced sales in April.
Invoiced sales for the month totalled $445,961, more than triple the monthly net sales total in April 2024 (+218%)
and further consolidating the group’s recent sales momentum, following a strong result in the March quarter where
the Company reported a 171% increase in net sales on the prior comparative period to $1.1m (refer ASX
Announcement 1 April 2025).
Monthly invoiced sales in April were again complemented by strong growth in ecommerce sales for the Blue Dinosaur
product category, with monthly invoiced online sales of $123,165 - a gain of 300% from PCP. The Company’s growing
ecommerce footprint has flowed through to consistent gains in invoiced online sales on a Moving Annual Total (MAT)
basis, with MAT sales of $1.235m to 30 April 2025 reflecting a 128% increase on the 12 months ended 30 April 2024.
Forbidden Foods Limited | ACN 616 507 334 | ASX:FFF
info@forbiddenfoods.com.au | www.forbiddenfoods.com.au
Further underlining the group’s recent momentum, the April sales total followed invoiced sales of +$532,000 in
March 2025 - the highest monthly sales total since the new management team implemented a business restructure
in July 2023. With a strong start to the June quarter, the Company is again well positioned to comfortably exceed
$1m in quarterly net sales, marking the third straight quarter it will achieve that milestone since completing the
acquisition of Oat Milk Goodness at the end of September 2024.
Management commentary:
Forbidden Foods’ Chief Executive Officer, Alex Aleksic said: “This April trading result further consolidates the
momentum we’ve established as a combined group, with a multi-brand product mix and a growing sales profile across
both ecommerce channels and physical store network. After a strong result in Q3 FY25, it’s pleasing to report such a
strong start to the June quarter which positions the Company to continue meeting our key performance benchmarks
for invoiced sales growth. We look forward to providing more updates on our growing sales profile in the months
ahead, with commercial discussions for additional product stocking arrangements advancing well alongside targeted
marketing campaigns and the pending change of Company name to OMG Group, subject to shareholder approval, to
further strengthen our brand position in the Better For You market segment.”
-ENDSFor further information, please contact:
Alex Aleksic
Chief Executive Officer
alex.aleksic@forbiddenfoods.com.au
Henry Jordan
Six Degrees Investor Relations
henry.jordan@sdir.com.au
About Forbidden Foods Ltd
Forbidden Foods Ltd (ASX: FFF) is a health & wellness food company. The Company was established with a vision to
provide engaging brands that provide the very best foods to meet consumer demand for clean, sustainable and
healthy products. The core brand in the portfolio is Blue Dinosaur® which is sold in Australia & USA.
Forbidden Foods Limited | ACN 616 507 334 | ASX:FFF
info@forbiddenfoods.com.au | www.forbiddenfoods.com.au
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