First Southeast Asia distribution agreement secured
Released
Released
Announcement PDF
OMG Group Limited | ACN 616 507 334 | ASX:OMG
info@OMG-Group.com.au | www.OMG-Group.com.au
ASX Announcement OMG GROUP Limited (ASX: OMG)
4 June 2026
First Southeast Asia distribution agreement secured
Highlights
• Strategic distribution agreement with Asean International Pty Ltd to import and distribute Oat Milk
Goodness and Blue Dinosaur products into Vietnam
• Asean International to manage importation, regulatory compliance and distribution through its
registered import entity, DP Medic Co., Ltd.
• Network spans major supermarket, convenience, hospitality and food service channels across Vietnam,
including Bach Hoa Xanh (2,500+ stores) and Sun Group hotels and resorts
• Southeast Asian plant-based dairy market valued at ~US$1.5bn, growing at ~7.5% per annum
• Agreement establishes OMG Group’s first commercial presence in Southeast Asia and provides a
platform to pursue further regional distribution opportunities
OMG Group Ltd (ASX: OMG) (“OMG”, “OMG Group” or “the Company”) is pleased to announce it has entered into
a strategic distribution agreement with Asean International Pty Ltd (“Asean International”), for the importation and
distribution of Oat Milk Goodness and Blue Dinosaur products into Vietnam.
Strategic distribution agreement with Asean International
Asean International is an Australian-based, full-service import and distribution business with over a decade of
experience in FMCG import and export, specialising in the Southeast Asian market, primarily Vietnam. Led by Rohan
Samaranayake, the business manages the end-to-end process of bringing foreign consumer goods brands into
Vietnam, including product registration, DFAT legalisation, regulatory compliance, importation and in-market
distribution through its registered Vietnamese import entity, DP Medic Co., Ltd. Under the agreement, Asean
International will manage importation, regulatory compliance and in-market distribution of Oat Milk Goodness and
Blue Dinosaur products across Vietnam.
Asean International operates across a broad set of channels in Vietnam, spanning major supermarket chains
Winmart, Bach Hoa Xanh (2,500+ stores nationally), Aeon Mall, Lotte Mart and Co.op Mart, convenience networks
7-Eleven, Circle K and GS25, the Katinat specialty coffee chain (80+ stores), Sun Group hotels and resorts, and the
Marie Curie K-12 education system. This network gives OMG Group access to high-volume retail, on-premise coffee
and food service, premium hospitality and institutional channels from the outset.
Southeast Asia market opportunity
Southeast Asia represents a structurally growing opportunity for plant-based food and beverage brands. The
Southeast Asian plant-based dairy market is valued at ~US$1.5bn and is projected to grow at a compound annual
rate of ~7.5%. Within this, Vietnam’s milk alternatives segment is expanding at ~10% CAGR, supported by high rates
of lactose intolerance among the adult population, a growing urban middle class and increasing consumer demand
for premium imported health and wellness products.
The Company views Vietnam as an initial market within a broader regional strategy and intends to pursue additional
distribution partnerships across Southeast Asia as commercial activity develops.
OMG Group Chief Executive Officer, Alex Aleksic said: “Entering Southeast Asia is a meaningful step for OMG
Group and reflects the growing international appeal of our brands. Asean International brings established
relationships across retail, convenience, hospitality and food service, which are the channels we want to build
through as we take Oat Milk Goodness and Blue Dinosaur into new international markets.
OMG Group Limited | ACN 616 507 334 | ASX:OMG
info@OMG-Group.com.au | www.OMG-Group.com.au
Vietnam is an attractive first market for OMG in the region, with strong demand for premium imported health and
wellness products and a growing milk alternatives category. We see this as a first step in building a broader
Southeast Asian distribution platform, and an important part of our long-term strategy to build OMG into a
genuinely international FMCG business.”
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This announcement has been approved for release by the Board of Directors of OMG Group Limited.
-ENDS-
For further information, please contact:
Alex Aleksic Henry Jordan
Chief Executive Officer Six Degrees Investor Relations
alex.aleksic@omg-group.com.au henry.jordan@sdir.com.au
About OMG Group
OMG Group is a health & wellness food company. The Company was established with a vision to provide engaging
brands that provide the very best foods to meet consumer demand for clean, sustainable and healthy products.
The core brands in the portfolio are Blue Dinosaur® and Oat Milk Goodness.
Source: Statista
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