Appointment of Non-Executive Director and Board changes
Released
Released
Announcement PDF
ASX Announcement
Forbidden Foods Limited ASX: FFF
28 March 2025
Appointment of Non-Executive Director and Board changes
Forbidden Foods Ltd (ASX: FFF) (“Forbidden Foods” or “the Company”) is pleased to announce the appointment of
Mr Tim Freeburn as a Non-Executive Director, effective from 1 April 2025.
Mr Freeburn’s appointment significantly strengthens the composition of the Board with senior executive experience
in the FMCG sector. He currently serves as Managing Director of Sesión Tequila, a multi award-winning Australian
tequila brand which he co-founded in 2016 with high-profile entrepreneur, Jennifer Hawkins.
As a co-founder and managing director of a leading Australian FMCG business, Mr Freeburn brings in-depth market
knowledge alongside extensive industry networks and has the necessary skills and experience to help guide the
Company’s next phase of growth following the strategic acquisition of Oat Milk Goodness (OMG).
As part of the appointment, Mr Freeburn has elected to be remunerated in script, subject to shareholder approval
and in-lieu of cash payments.
Concurrently, the Company advises Non-Executive Chairman, Mr Albert Cheok, and Non-Executive Director, Mr
Nathan Quailey, have tendered their resignations, effective 1 April 2025. The resignations were agreed jointly
between the Company and the outgoing Directors, both of whom hold several other roles. The Company would like
to thank Mr Cheok and Mr Quailey for their contribution to the strategic direction of the business and wishes them
well in their future endeavours.
Non-Executive Director Mr Daniel Rootes will assume the role of Interim Non-Executive Chairman, while the Board
advances its executive search initiatives.
Chief Executive Officer, Mr Alex Aleksic commented: “We are thrilled to bring a Director of Tim’s calibre on to the
Board at this juncture. With direct experience in scaling a successful FMCG business for long-term growth, Tim’s
insights will be invaluable as we unlock the value inherent in Forbidden Foods’ multi-brand product suite.
“I’d also like to thank Albert and Nathan for their contributions over the last 15 months and wish them all the best in
their future endeavours. In addition, Mr Daniel Rootes is well-placed to transition to the interim Non-Executive
Chairman role, particularly given his direct involvement and knowledge of the Company as a current Board member.
I look forward to working with Daniel and Tim at Board level as we continue to focus on the disciplined implementation
of our growth strategy.”
-ENDSFor further information, please contact:
Alex Aleksic
Chief Executive Officer
alex.aleksic@forbiddenfoods.com.au
Henry Jordan
Six Degrees Investor Relations
henry.jordan@sdir.com.au
Forbidden Foods Limited | ACN 616 507 334 | ASX:FFF
info@forbiddenfoods.com.au | www.forbiddenfoods.com.au
About Forbidden Foods Ltd
Forbidden Foods Ltd (ASX: FFF) is a health & wellness food company. The Company was established with a vision to
provide engaging brands that provide the very best foods to meet consumer demand for clean, sustainable and
healthy products. The core brand in the portfolio is Blue Dinosaur® which is sold in Australia & USA.
Forbidden Foods Limited | ACN 616 507 334 | ASX:FFF
info@forbiddenfoods.com.au | www.forbiddenfoods.com.au
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